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We are BRG, a Ukrainian company. We have been in the hospitality industry for over 15 years. During this time, we have not only built a business, but also learned, formed our own philosophy, and contributed to the development of modern restaurant culture in Ukraine. And the main conclusion we have reached over the years is that the most successful business is one with a clear identity and a Ukrainian heart.
Every year in August, we launch an initiative for Independence Day. It is part of our DNA and the result of our long journey.
Our belief: authenticity is the key to trust
As market experts, we see a global trend: guests are tired of faceless corporations. They are looking for authenticity, history, and values they can share. And what could be more authentic than love for one’s homeland?
Our 15-year history, which began in Khmelnytskyi, gives us the right to speak about this sincerely. We are not trying to follow a temporary trend toward patriotism. We live by this, because we are a Ukrainian company that creates products for Ukrainians. It is this consistency that is the foundation on which long-term guest trust is built.
Why traditions are more effective than marketing
We are convinced that food is the most sincere language a business can use to communicate with its guests. It is the language of memories and shared values, which works much deeper than any advertisement. It builds loyalty for years, not just for one evening.
Therefore, our annual tradition is a conscious strategic decision:
- It forms an emotional connection. By offering dishes associated with home and history, we create a unique emotional experience that cannot be copied.
- It strengthens the brand. By introducing Ukrainian dishes into our restaurant formats, we demonstrate that our national identity is the foundation of our entire business. This makes the parent brand BRG stronger and more recognizable.
- It unites. We see our mission not only in cooking delicious food, but also in creating a space of unity and modern Ukrainian hospitality.
Festive menu for Independence Day at Piccolino 3.0
Friends, many of you know and love Piccolino as an island of sunny Italy in our city. We are proud of our authentic cuisine, fresh pasta, and the atmosphere of cozy streets.
But in the heart of each of us lives a boundless love for Ukraine. And so this August, we decided to combine our two great loves: impeccable Italian gastronomy and the richness of native Ukrainian flavors. We are pleased to present our exclusive menu, which will be available for a month in honor of Independence Day.
We invite you on a gastronomic journey where Italian elegance meets Ukrainian sincerity. Reserve your table by calling +380960303366.
Let’s celebrate our independence together!
This August, we want to share with you once again what is most precious to us — a sense of unity and pride in our country. We invite you to become part of our most important tradition, which comes from the heart. In each of our establishments, you will find a piece of our love, embodied in special dishes and a festive atmosphere.
Come with your families and friends. Reserve tables to create unforgettable memories together.
With love for Ukraine and respect for each guest, Your BRG team.
We are pleased to present our exclusive menu, which will be available for a month in honor of Independence Day.