In recent years, the restaurant business in Ukraine has gone through two significant challenges: the COVID-19 pandemic and a full-scale invasion. These events have forced the industry to undergo a radical transformation. Businesses have adapted, optimized their processes, and become a lot more efficient. Revenue seems to be growing, but mainly due to inflation, not… Continue reading The Restaurant Business in Ukraine in 2025: Facts, Trends, and Forecasts
The success of a restaurant depends on guests’ confidence in the safety of its food. A single failure in a system where restaurant hygiene is key can ruin a reputation, lead to financial losses, and harm people’s health. Modern sanitation and hygiene in restaurants is not an option, but a requirement of our time. To… Continue reading Sanitary Hygiene in Restaurants: From HACCP Requirements to Lessons in the “China Hi”
Closing a restaurant is like ending a relationship. It’s painful and difficult. After all, you’ve invested not only money, but also your soul, dreams, and sleepless nights. In today’s environment, survival is becoming an extremely difficult task. Many establishments that were successful yesterday are now barely making ends meet or are already confidently going into… Continue reading When a Restaurant Is No Longer Profitable: How to Close a Business Properly and Not Lose Everything
Your establishment has a salesperson who works seven days a week, greets every guest, and directly influences the size of the check. Its name is the menu. It is the main marketing document, a financial tool, and a direct reflection of the establishment’s strategy. The only question is, does this salesperson work for you or… Continue reading What’s Wrong with Your Menu? How to Find and Fix Mistakes in 7 Days
The full-scale invasion transformed the restaurant business from a hospitality industry into a daily struggle for survival. War is not a temporary downturn, but a fundamental change in reality, where the main task is to save the restaurant. The initial shock forced many to either close or freeze in anticipation, but it became clear that… Continue reading How to Save a Restaurant During Wartime: A Strategy for Survival and Growth
Every table that remains empty during peak hours. Every guest who is not offered a “compliment from the chef.” Every minute spent waiting for the bill. These are not just minor service flaws, but direct losses that can be calculated and seen in the financial report. Many owners invest in their kitchen for years but… Continue reading Your Restaurant Can Earn 27% More with an Audit from BRG
We are BRG, a Ukrainian company. We have been in the hospitality industry for over 15 years. During this time, we have not only built a business, but also learned, formed our own philosophy, and contributed to the development of modern restaurant culture in Ukraine. And the main conclusion we have reached over the years… Continue reading Celebrate Independence Day with BRG: Ukrainian Values in Every Dish
Modern marketing is not about budget allocation. It is about getting the most out of every dollar invested. In the past, success was measured by the number of people who saw an advertisement. Today, the key question is different: “How much revenue did this campaign generate after all expenses?” Marketing that cannot be tracked and… Continue reading Are You Sure You Know Which Advertising Brings 80% of Guests to Your Restaurant?
Investing in a franchise often seems like a safe route into the restaurant business. Indeed, according to data, franchises have a higher survival rate in the early years compared to startups. However, this does not guarantee profit. According to industry reports, about 30% of franchisees are barely profitable or even operating at a loss. Success… Continue reading How to Buy a Franchise and Not Go Broke?
After three years of challenges, the Ukrainian restaurant sector entered 2025 under difficult conditions. In 2024, restaurant traffic decreased, and consumers adapted their behavior due to the war and economic uncertainty. What should restaurateurs expect? We will analyze demographic changes, socio-economic factors, the competitive environment, and shifts in visitor preferences to understand how to adapt… Continue reading Declining Restaurant Customers: How Demand Will Change in 2025
